Our Legacy

Since its establishment in 1989, MRF Paints has been a trailblazer in the coatings industry, consistently delivering superior products driven by innovation and quality. The company’s journey began with the launch of WoodCoat, a revolutionary product that redefined the wood coating segment by enhancing surfaces and providing exceptional protection against the elements, significantly increasing the longevity of wood. Over the years, we extended our range of wood care products with FreshWood, TreatWood, EezeeWood, WoodStains, and Melamine, each crafted to deliver exceptional performance and lasting results. The portfolio was further enriched with MetalCoat, a premium PU paint, followed by Durothane, a multipurpose PU for metal, plastics, and wood, and Acrylic Superfine, a versatile single-pack acrylic finish suitable for various surfaces, including concrete.

In 2011, MRF Paints transitioned into MRF Corp Limited, a fully owned subsidiary of MRF Limited, operating under the brand name MRF Vapocure Paints, paving the way for future growth and innovation.

The company made its mark in the decorative wall paint segment in 2014 with the launch of AquaFresh, a super-premium PU-based finish for both interior and exterior walls. This was followed by Altura 2-in-1 Emulsion in 2018 and Campus and Visa Emulsions in 2019, offering high-quality solutions for the economy segment. Additionally, MRF Corp Limited introduced Specta PU Enamel, a premium alternative to synthetic enamels.

In 2022, we launched WoodCoat Italia, a premium range of interior wood coats available in both matte and glossy finishes. In 2024, MRF Corp Limited further expanded its portfolio with RUCA Super Luxury Emulsion, a premium interior emulsion that combines cutting-edge features with superior aesthetics, delivering an ultra-luxurious finish for high-end residential and commercial spaces.

At MRF Paints, every year brings a host of new product introductions and enhancements to existing offerings. Our products have consistently set new benchmarks for quality in the coatings industry. This unwavering commitment to excellence has fueled the company’s growth and established a strong market presence. MRF Paints has become a trusted brand, largely driven by advocacy from dealers, painters, contractors, and users.

At MRF Corp Limited, our consistent dedication to listening to the “Voice of the Customer” enables us to develop and improve products that meet evolving customer needs. This focus is supported by exceptional product quality and an emphasis on making our products easily accessible and widely available. This ensures that consumers everywhere can experience firsthand our brand motto: “Paint that Good Life.”